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Each Google post type provides your audience with specific details and allows you to add an action button to your post.
Important: Posts that include a phone number may be rejected.
Post Type | Description |
COVID-19 | Provide an update about changes related to COVID-19, which can include: - Hours of operation and temporary closures. - Changes to how the business operates, such as takeout or delivery only, a suggestion to call for details, or others. - Updates to how the location manages safety and hygiene. Requests for support.
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Offers | Provide promotional sales or offers from your business. Offers require a title as well as start and end dates and times. A "View offer" action button is automatically added to the post. You can also include a photo, video, description, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week. |
What’s new | Provide general information about your business. You can include a photo or video, a description, and an action button. For example, a restaurant can make a post to promote a new menu item.
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Events | Promote an event at your business. Events require a title, start and end dates, and a time. If there aren’t start or end times, then the system will default to 24 hours on the date it's posted. These posts may also include a photo, video, description, and an action button. For example, a bookstore may advertise a local author's book signing or a book club meeting. Events that meet certain criteria may also show on the "Overview" tab of the Business Profile to make them more prominent to customers.
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