In this article
Term | Definition |
Aggregator/Directory
(terms are used interchangeably) | A platform or middleman that compiles and distributes data across search engines. The aggregators Rio SEO leverage are: Google, Facebook, Apple Maps, Yelp, Bing, Foursquare, Localeze, Factual, Infogroup, Here, and Cylex. |
Citation/Listing
(terms are used interchangeably) | A citation is any mention of the brand on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. |
Impressions | A link URL records an impression when it appears in the search results. |
Local Rank | The position of the entity’s listing in the local results when the brand’s name is entered in the search engine. |
Local Search | A search that involves a geographical component. If you search Google for “Pizza in San Diego,” Google will return local results under the ads on the first page. |
MPI | Map Pack Insights. The analytics stored in Google My Business. Metrics include how many times a user clicks on certain components of a listing like the phone number, directions, or website buttons. |
NAP Data | Stands for "Name, Address, Phone Number". This is the data required by most directories and aggregators. |
Organic Rank | The position of the entity's website URL in the SERPs when the brand's name is entered in the search engine. |
Organic Search | A search that returns results that are most relevant to your keywords. If you search Google for “Pizza recipe,” Google will return general (organic) results. |
Rating | The average stars collected from reviews. A high of five stars can be achieved on reviews. |
Rank | The position of a website on the SERPs (Search Engine Result Pages). There are various factors that contribute to a website's ranking including domain age, keywords, and update frequency. |
Reporting Period | The time frame selected on the Reporting tab. |
SERPS | Search Engine Results Pages. The results you receive when you type keywords into a search engine. |
Social Insights | Facebook analytics data including page likes, reviews and ratings, check-ins and engagement, demographics, likes by age group, and tab impressions. |
Submission | The process in which all data is gathered within the Dashboard platform and submitted (or distributed) to the various aggregators. |
UTM Tracking Parameters | (Urchin Tracking Module) Tags that you add to the end of a URL, which send data back to Google Analytics to track the platform where the traffic originates. A tracking parameter can be appended to the end of a URL by inserting a “?”. |
Yelp Analytics | Yelp analytics data including the total number of views, clicks, and reviews of aggregate data on the platform. |