In this article
The Reporting module provides a comprehensive reporting suite to measure the success of local search using web analytics, local ranking, citation accuracy, local reviews, customer behavior, and ratings over time.
Citation Definition: A citation is any mention of the brand on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. This term is used interchangeably with “listing”.
The Reporting Tab consists of the following subtabs:
Citation |
Shows the accuracy of the Name, Address, and Phone number details on your citations.
|
Rank
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Shows where your entities rank in the search results.
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Insights |
Shows the performance of your citations on social sites such as Google, Facebook, and Yelp. |
Summary | Provides a quick visual representation of Reporting data. Data includes a breakdown of user clicks, listings accuracy percentages, total Google reviews, and webpage placement in the SERPs (Search Engines Results Pages). |
Note: Citation and Rank Reporting are only updated on a monthly basis. New reporting is available on the first of each month. If your reporting is not updated by the first of the month, please contact your Account Director.
1: Included Features
Citations – Accuracy, presence, duplicates, and validity of each entity citation in search engines and directories.
Ranking – Rank measurement on branded and non-branded keywords within target markets on various search engines and directories.
Reviews – Count and rating of each entity’s reviews by search engines and directories.
Web Analytics – Traffic and conversions by entity. Additional setup fees may be required.
Customer Behavior – Click activity by entity. Additional setup fees may be required.
2: Upgraded Features
Map Pack Insights – Transparency and insight into organic Google search results such as number of views, clicks, phone calls, driving directions, and URL clicks.
Yelp - Transparency and insight into organic Yelp search results such as number of views, clicks, and reviews.